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award winning Financial Coaching Company

Creating wealthy financial futures

Not just financial coaching, but cultural competency and community

award winning Financial Coaching Company

Creating wealthy financial futures

Not just financial coaching, but cultural competency and community

About Us

Who we Are

Why it matters

Who we Are

Black Girl Finance is an award-winning financial coaching company founded to close the wealth gap for Black women and women of colour. We combine financial coaching with cultural competency because money conversations land differently when the person across the table actually understands your world.

Founded by Selina Flavius, author of Black Girl Finance: Let's Talk Money and host of the Black Girl Finance podcast, we have spent years creating a space where Black women can talk about money without judgement, jargon, or assumptions.

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What we do

Why it matters

Who we Are

We offer one-to-one financial coaching to help you get clear on where you are, where you want to be, and exactly how to get there. Whether you're dealing with debt, building savings, planning for retirement, or simply trying to make your money work harder our coaches meet you where you are.

Our services include:

Personal financial coaching
Will writing
Cashflow forecasting
Corporate workshops and speaking

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Why it matters

Research consistently shows that Black women face compounding barriers to wealth from the gender pay gap to the ethnicity pay gap, to simply never seeing themselves represented in financial spaces. We exist to change that. Not by simplifying the conversation, but by making it relevant, honest, and actionable.

Ready to Take Control of Your Money?

Book a free discovery call with one of our coaches today and take the first step toward building the financial future you deserve.

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Meet our finance coaches

Selina Flavius

Selina Flavius is the founder of the financial coaching and training company Black Girl Finance, she hosts a weekly podcast of the same name, is the author of the personal-finance Book Black Girl Finance -let's talk money and creator of the Event Black Girl Finance Festival. She is also a money mentor for Women's wealth. She is on a mission to make money conversations more inclusive and won a British bank award for online financial influencer 2021. After a 15-year career in business development, she decided to follow her passion for finance, and launch as a safe space for Black women and women of colour to talk about money. She has also contributed to discussions in the UK media about financial inequality and worked as a contributor to the Money and Pension Service 10-year financial well-being Strategy. She was previously part of ITV Lorraine' saver squad, has recently won a Wearethecity Rising Star award 2024 and is an ambassador for the charity surviving economic abuse, and charity Widowed and young.

Availability: Week days

Deborah Williams

Deborah began her career in retail banking with NatWest Bank, gaining a solid foundation before progressing to roles in Private Banking and Relationship Management at prestigious institutions such as Brown Shipley Private Bank, Coutts and C. Hoare & Co. Her career spans extensive experience in Retail Banking and Wealth Management for high-net-worth professionals, executives, and commercial clients. This led to her being honoured as a finalist for the 2018 Women in Finance Awards for Private Banker of the Year.

Beyond her banking experience, Deborah is a dedicated coach and mentor with Female Invest, where she guides individuals toward achieving their financial goals. She has mentored and coached colleagues and students, and led diversity, equity, and inclusion (ED&I) initiatives, including a notable project that brought together students from inner-city schools and Eton to highlight and celebrate talent regardless of background or race.

Deborah is also the founder of Deb-Aura Travels, a business that helps others travel smarter while building their own independent travel business to generate uncapped extra income. She shares her passion for financial empowerment not only in banking and coaching, but also through opportunities that enable others to design the lifestyle they want.

Her insights have been featured on the Savvy Wallet Podcast, where she spoke about her journey in finance, entrepreneurship, and money empowerment.

Deborah is recognised for maintaining high client satisfaction even under pressure. She is committed to making a positive impact in the finance industry and encouraging everyone to feel confident and comfortable with money.

Availability: Mon - Fri

award winning Financial Coaching Company

award winning Financial Coaching Company

About Us

Who we Are

Why it matters

Who we Are

What we do

Why it matters

Who we Are

Why it matters

Why it matters

Why it matters

Meet our finance coaches

Selina Flavius

Deborah Williams

What our clients say about us

Financial coaching and financial workshops

Join our newsletter

Contact Us

Contact us to discuss Our plans & Workshops

award winning Financial Coaching Company

award winning Financial Coaching Company

About Us

Who we Are

Why it matters

Who we Are

What we do

Why it matters

Who we Are

Why it matters

Why it matters

Why it matters

Meet our finance coaches

Selina Flavius

Deborah Williams

What our clients say about us

Financial coaching and financial workshops

Join our newsletter

Contact Us

Contact us to discuss Our plans & Workshops

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